Twenty
years.
Self
taught.
I build and run the infrastructure behind digital advertising revenue, from early ad networks to today's AI-driven video monetisation, without ever stopping to learn the next platform.
I started in customer service at John Lewis, never expecting to end up running ad infrastructure for global publishers and broadcasters. A genuine curiosity for technology pulled me into ad operations just as the industry shifted from ad networks toward programmatic, and I taught myself the rest, one platform at a time.
Today that means fluency across Google Ad Manager, Pubmatic's OpenWrap, Xandr DSP/SSP configurations, and the dozens of SSPs, video demand partners, CTV ad servers, and data providers that sit behind modern ad monetisation. I don't just manage these systems, I've built full ad stacks from the ground up.
I'm currently Ad Operations Specialist at WSC Sports, optimising programmatic yield across an AI-driven sports content platform, and Co-Owner & Managing Director of Vendo Nexus, leading pre-bid solution development for 20+ publishers.
- Location
- London, UK
- Education
- BSc Computer Science, Kingston University
- Languages
- English, Gujarati, Japanese
- Current role
- Ad Ops Specialist, WSC Sports
- Also
- Co-Owner, Vendo Nexus
Managed end-to-end ad operations for WSC Sports' AI-driven sports content platform, supporting global sports rights holders and broadcasters. Oversaw ad serving, programmatic monetisation, yield management, and campaign delivery across mobile, web, and video inventory using Google Ad Manager and leading SSP/DSP platforms. Developed specialist expertise in vertical video advertising, leveraging WSC Sports' proprietary backend video content management system to optimise ad delivery and monetisation across short-form content experiences. Played a key role in shaping and implementing structural advertising changes across the platform, improving the way advertising was delivered, measured, and optimised at scale. Delivered revenue growth through optimisation of eCPM, fill rates, and inventory performance while providing data-driven insights, forecasting, and technical support to internal stakeholders and external partners.
Leading the development and implementation of pre-bid solutions across multiple sites, creating a competitive bidding environment in the open marketplace. Providing publishers with insights to optimise and improve campaign effectiveness. I have learnt a wide range of technologies from expert to basic level by setting up a full ad stack for over 20 publishers using a combination of the AdTech below.
- Expert knowledge of Pubmatic's OpenWrap technology.
- Expert knowledge of Xandr DSP and SSP configurations.
- Major SSPs like AdX, Magnite, AdForm, Sovrn, TripleLift, Index Exchange, OpenX and The Trade Desk.
- Specialised SSPs like AdYouLike, Amazon, Brightcom, Collective, Duration Media, Hoopla, Just Premium, Ogury, Optidigital, Sharethrough and Wunderkind.
- Video demand partners like AdX, Primis, Showheroes, TEADs, Unruly, and Video Intelligence.
- Video CTV ad servers like GAM, Springserve, Nexxen, Freewheel and SpotX.
- Data partners like Quantcast, Liveramp, Permutive, Bluekai, Lotame, AdForm and Nielsen.
- Affiliate marketing partners like Impact, AWin and CJ Affiliate.
Progressed from Ad Operations Manager to Head of Publisher Operations over a 20-year career, playing a key role in growing the publishing division from a startup operation into a mature, high-performing business. Developed extensive expertise across the digital advertising ecosystem, leading publisher strategy, ad operations, technology migrations, campaign delivery, process improvement, and team leadership. As Head of Publisher Operations, led a team of 3–8 Ad Operations Managers, overseeing publisher onboarding, campaign execution, operational excellence, and client success, while building scalable processes and best practices across publishers, agencies, and internal stakeholders.
- Progressed into senior leadership, managing and mentoring a team of 3–8 Ad Operations Managers.
- Created and implemented operational processes that improved Ad Operations efficiency by 78%.
- Developed comprehensive training programs and documentation for new employees, publisher teams, and sales staff.
- Managed the successful delivery of over 50,000 digital advertising campaigns while maintaining a 95% campaign accuracy rate.
- Designed and implemented advertising strategies and placements for more than 100 publishers, optimising monetisation and performance.
- Led the migration of over 100 publishers from legacy advertising platforms to modern AdTech solutions.
- Resolved more than 1,000 complex technical issues, discrepancies, and campaign delivery challenges.
- Built and maintained relationships with leading global agencies, publishers, and technology partners.
- Played a leading role in the industry's transition from traditional ad networks to programmatic advertising, pioneering the adoption of IAB Rising Star ad formats during their introduction to market.
- Worked across Google Ad Manager (formerly DFP/GAM360), Campaign Manager 360 (formerly DFA/DCM), OpenX, AdButler, Adform, HeliosIQ, Falk, Dart for Enterprise, and Yahoo, plus verification and brand safety platforms including IAS, DoubleVerify, Pixalate, and Forensiq.
Providing friendly, high-quality customer service and expertise to customers. Building rapport quickly, providing insight and advice for their purchase. I specialised in providing a deep knowledge of selling gifts, art, photo frames and kitchenware.